LATEST THOUGHTS

Channel 4 Skills Content Creatives programme creative talent recruitment

2,000 Reasons talent can come from anywhere

By Chris Weston • October 21, 2025
Discover how Finn Agency partnered with Channel 4's Content Creatives programme to open doors for creative talent. Learn why diverse hiring builds better agencies.
Brand consistency FMCG marketing boring branding strategy

Be More Boring: Why Brand Consistency Wins

By Chris Weston • August 20, 2025
Discover why brand consistency beats constant reinvention. Learn how Camden Hells, Red Bull and Innocent use boring consistency to win in FMCG.
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MORE THINKING FROM OUR TEAM

Web3 customer loyalty programmes NFT tokens Leeds Digital Festival

Web3 and the Future of Customer Loyalty FMCG

May 3, 2023
Discover how Web3 is transforming customer loyalty programmes. Learn how FMCG brands can use NFTs and decentralised tokens to build stronger community engagement.
Distinctive brand identity brand signals FMCG marketing

Be Distinct: Build a Distinctive Brand Identity

By chris.weston • March 16, 2023
Learn how distinctive brand identities and brand signals help FMCG brands cut through marketplace noise. Discover why brand advertising delivers long-term growth.
Karma Drinks sustainable FMCG brand progressive marketing

Building a Progressive Mindset: 5 Tips from Karma Drinks

June 28, 2022
Learn how Karma Drinks built a progressive FMCG brand with sustainable purpose. Discover 5 tips from Sales & Marketing Director Jessamy Beeson-Jones

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