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Five things you should know about building a progressive mindset from Jessamy Beeson-Jones, Sales & Marketing Director, Karma Drinks
June 28, 2022
We chatted to Jessamy about Karma Drinks recently and its progressive story spanning ten years. Jessamy shared some of Karma’s ‘secret sauce’ that has helped push the brand into the mainstream while also have an incredibly positive impact on the planet and the people who produce their drinks.
Here are Jessamy’s top five tips on how to build and maintain a progressive mindset:
_
01
Progressivism begins with laying down the intention to leave the world in a better place
_ 02 Begin by connecting your core beliefs with your ethics and then set down your sustainable purpose
_ 03 Start from your most authentic place so you can build trust with the consumers you want to reach
_ 04 Make sure you have a continuous model of improvement sitting at the heart of everything you do
_ 05 Follow a three step strategy - the power of three - for Karma, we want our drinks to taste good, look good and do good
_ 02 Begin by connecting your core beliefs with your ethics and then set down your sustainable purpose
_ 03 Start from your most authentic place so you can build trust with the consumers you want to reach
_ 04 Make sure you have a continuous model of improvement sitting at the heart of everything you do
_ 05 Follow a three step strategy - the power of three - for Karma, we want our drinks to taste good, look good and do good
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