Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying
CHALLENGE
Yorkshire Tea aimed to enhance its sustainability credentials in a meaningful way, requiring a compelling and impactful marketing strategy.
SOLUTION
Introduced an emotional campaign showcasing the impact of deforestation on the Gruffalo's forest, making tree planting a significant cause that resonated with families across the nation.
RESULTS
Surpassed Tetley to become the nation’s second most popular tea brand, reflecting the successful integration of sustainability initiatives into Yorkshire Tea's brand identity.
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