The UK generates 2.3m tons of plastic packaging waste each year. Only 35% of this is recycled. The rest ends up in landfill. Get people talking about how the big brands can do more.

OUR MARKETING SOLUTION

Our competitors focus on future initiatives, and the journey they’re on. Show that we have made the solution. Right now. Today.

A whopping 800 tonnes of plastic saved so far.

Finn Agency delivered integrated FMCG marketing services for Smol, including: • Brand strategy and sustainability positioning • Campaign concept development (Be More Smol) • Creative toolkit and environmental messaging • Challenger brand positioning Explore our full range of FMCG marketing services to see how we help eco cleaning brands win distribution and drive demand.

Smol: Be More Smol Campaign

SMOL

BE MORE SMOL

Strategy I Campaign Concepts I Creative Toolkit

THE CHALLENGE

The UK generates 2.3m tons of plastic packaging waste each year. Only 35% of this is recycled. The rest ends up in landfill. Get people talking about how the big brands can do more.
OUR MARKETING SOLUTION

Our competitors focus on future initiatives, and the journey they’re on. Show that we have made the solution. Right now. Today.
RESULTS & IMPACT

A whopping 800 tonnes of plastic saved so far.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Smol, including:

• Brand strategy and sustainability positioning
• Campaign concept development (Be More Smol)
• Creative toolkit and environmental messaging
• Challenger brand positioning

Explore our full range of FMCG marketing services to see how we help eco cleaning brands win distribution and drive demand.