Introduce Mrs Crimble’s to a wider demographic; elevate Mrs Crimble’s messaging to being proudly and deliciously free-from; increase Mrs Crimble’s brand trajectory. All the while maintaining her unique brand TOV.

TikTok was unused by Mrs Crimble’s at this time—no followers, no presence. We knew this social platform, with its huge untapped potential for snagging the younger audience’s attention, was the best option.

5 million video views 2,246,694 Reach

WORK

Work

AGENCY

Approach

Three cans of soda are stacked on top of each other on a table.

A man is looking at a large pile of dough.

A group of people are posing for a picture in front of a brick wall.

A large building with a sign that says `` leeds dock '' in front of it.

MRS CRIMBLES

RAP BATTLE

Strategy I Campaign Concepts I Creative Toolkit I Creative Production

CHALLENGE

Introduce Mrs Crimble’s to a wider demographic; elevate Mrs Crimble’s messaging to being proudly and deliciously free-from; increase Mrs Crimble’s brand trajectory. All the while maintaining her unique brand TOV.
SOLUTION

TikTok was unused by Mrs Crimble’s at this time—no followers, no presence. We knew this social platform, with its huge untapped potential for snagging the younger audience’s attention, was the best option.
RESULTS

5 million video views
2,246,694 Reach