Honey Monster Puffs sought to reposition its brand inline with its new HSFS friendly proposition, and needed a creative and engaging marketing campaign to relaunch it.

Introduced an engaging campaign that unveiled the secrets behind 'Honey' Puffs, featuring the iconic Honey Monster himself, effectively communicating the brand's new health-conscious approach.

An adaptable positioning that aligned seamlessly with upcoming regulations, ensuring Honey Monster Puffs' continued success in the market.

WORK

Work

AGENCY

Approach

Three cans of soda are stacked on top of each other on a table.

A man is looking at a large pile of dough.

A group of people are posing for a picture in front of a brick wall.

A large building with a sign that says `` leeds dock '' in front of it.

HONEY MONSTER PUFFS

HSFS

Campaign Concepts I Production

CHALLENGE

Honey Monster Puffs sought to reposition its brand inline with its new HSFS friendly proposition, and needed a creative and engaging marketing campaign to relaunch it.
SOLUTION

Introduced an engaging campaign that unveiled the secrets behind 'Honey' Puffs, featuring the iconic Honey Monster himself, effectively communicating the brand's new health-conscious approach.
RESULTS

An adaptable positioning that aligned seamlessly with upcoming regulations, ensuring Honey Monster Puffs' continued success in the market.