Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying
CHALLENGE
Cadbury aimed to increase market penetration and drive sales, requiring an effective and relatable marketing approach.
SOLUTION
Positioned Cadbury as an accessible and enjoyable everyday treat, emphasizing its universal appeal and versatility.
RESULTS
Achieved an impressive 9+ point brand uplift and a notable 15% increase in sales during the campaign period, solidifying Cadbury's position as an everyday treat for consumers.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
