Cadbury aimed to increase market penetration and drive sales, requiring an effective and relatable marketing approach.

Positioned Cadbury as an accessible and enjoyable everyday treat, emphasizing its universal appeal and versatility.

Achieved an impressive 9+ point brand uplift and a notable 15% increase in sales during the campaign period, solidifying Cadbury's position as an everyday treat for consumers.

WORK

Work

AGENCY

Approach

Three cans of soda are stacked on top of each other on a table.

A man is looking at a large pile of dough.

A group of people are posing for a picture in front of a brick wall.

A large building with a sign that says `` leeds dock '' in front of it.

Cadbury ice cream

CADBURY ICE CREAM

FAMILY

FAVOURITES

Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying

CHALLENGE

Cadbury aimed to increase market penetration and drive sales, requiring an effective and relatable marketing approach.
SOLUTION

Positioned Cadbury as an accessible and enjoyable everyday treat, emphasizing its universal appeal and versatility.
RESULTS

Achieved an impressive 9+ point brand uplift and a notable 15% increase in sales during the campaign period, solidifying Cadbury's position as an everyday treat for consumers.