Strategy I Campaign Concepts I Creative Toolkit I Production
CHALLENGE
Challenge: Rowntree's and Pirulo needed to align with the Healthier Food and Drink Scheme (HFFS) while appealing to a more mature audience.
SOLUTION
Crafted a more sophisticated approach to position Pirulo and Rowntree's as an appealing choice for the mature but playful audience.
RESULTS
Developed a comprehensive global toolkit, including two compelling TVCs, a diverse range of engaging social media content, and impactful display assets, with the project currently underway by Innfinity.
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