Campaign Concepts I Creative Toolkit I Creative Production
CHALLENGE
Asda aimed to position its wines as a credible and desirable option for consumers, requiring a distinct and engaging campaign.
SOLUTION
An innovative and quirky campaign featuring a well known and well loved (wine) snob, Micheal Whitehall. Creating a distinct and memorable brand narrative.
RESULTS
Created 12 films, plus social cutdowns, sparking thousands of social interactions and significantly elevating Asda's brand presence in the wine market.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
