UNIVERSITY OF HULL: ANTI-SLAVERY DAY CAMPAIGN
University of Hull asked us to raise the profile of its specialisms and position the University as a leader in the study of slavery and emancipation.
Through a creative approach and insight-led research, the team executed a campaign that was designed to educate the public on modern slavery in the UK and raise the profile of the University’s expertise.
The outcome ensured University of Hull had a strong brand presence in nearly 20% of all articles written about Anti-Slavery Day on the day itself.
Video credit: The University of Hull