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London

0208 191 7002
Finn Communications Ltd
7 Swallow Place
London
W1B 2AG

Leeds

0113 887 3873
Finn Communications Ltd
14 Foundry Street
Leeds
LS11 5QP

DELIVERING £3.23 IN REVENUE FOR EVERY £1 OF MARKETING INVESTMENT

Challenge

The objective was simple: drive traffic to Morphy Richards’ website to drive sales.

Insight

Finn undertook audience research to gain insight and understanding into how Morphy Richards consumers used digital media to help make purchasing decisions.

Idea

Using the results, we set up a blog hosted on the Morphy Richards site. The blog provided a hub for consumer and third party influencer reviews, content highlighting product launches, and helped consumers understand the innovative features and benefits of Morphy Richards products.
 
We developed a strategic programme to drive traffic to the blog, including email marketing,  social media content marketing, campaigns linked to key events and product PR.

We are delighted with the increase in revenue that Finn have created for us. They worked with us to give a strong, strategic focus to our email programme, which has worked incredibly well.

Vicki Grant, online manager, Morphy Richards

Results

  • EMAIL REVENUE

    £128k revenue via email marketing in 2015/16

  • INCREASED AVERAGE ORDER VALUE

    74.5% increase in average order value

  • WEBSITE TRAFFIC

    233% increase in email generated website traffic

  • INCREASED ROI

    468% ROI

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Awards

We work hard to create great work for you. If you’re happy, we’re happy, but awards are the icing on the cake!

  • PRCA Dare Awards 2016

    Best Integrated Campaign

  • Northern Marketing Awards 2016

    Best Small Agency

  • PRCA Dare Awards 2016

    Best Agency

  • PR Week 2016

    Top UK 150 Agencies

  • CIM Northern Awards 2015

    Northern Agency of the Year

  • Grocer MAP 2015

    Consumer PR Agency of the Year

  • CIPR PRide Awards Yorkshire & Lincolnshire 2014

    Outstanding Public Relations Consultancy

  • CIPR PRide Awards Yorkshire & Lincolnshire 2014

    Consumer Relations Campaign