DELIVERING £3.23 IN REVENUE FOR EVERY £1 OF MARKETING INVESTMENT
The objective was simple: drive traffic to Morphy Richards’ website to drive sales.
Finn undertook audience research to gain insight and understanding into how Morphy Richards consumers used digital media to help make purchasing decisions.
Using the results, we set up a blog hosted on the Morphy Richards site. The blog provided a hub for consumer and third party influencer reviews, content highlighting product launches, and helped consumers understand the innovative features and benefits of Morphy Richards products.
We developed a strategic programme to drive traffic to the blog, including email marketing, social media content marketing, campaigns linked to key events and product PR.
We are delighted with the increase in revenue that Finn have created for us. They worked with us to give a strong, strategic focus to our email programme, which has worked incredibly well.
£128k revenue via email marketing in 2015/16
INCREASED AVERAGE ORDER VALUE
74.5% increase in average order value
233% increase in email generated website traffic
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