Proudly Northern October Edition

by ethan.wainwright@finncomms.com

31st October, 2018

We’re proud to be from the North. We’re equally proud to shout about other agencies, industry experts and those pushing the boundaries to demonstrate courageous creativity, improve human connections and understand proof of value.

So, here’s a round-up of some highlights from October!

  • Channel 4 has announced that Leeds will be the new home of its headquarters outside of London. Leeds was chosen above Birmingham and Greater Manchester with help from various creative agencies across Leeds including Finn. The move is all part of a plan to increase the amount Channel 4 spends on programmes outside of London by £250m over the next five years. Exciting times ahead for our fantastic city!
  • The Dalesman Group, known for creating and producing bespoke flavouring for meat manufacturers has developed digitally. The Bradford based group announced the launch of their new e-coommerce platform, DaelsmanDirect.com this month. The new site aims to make work-life easier for customers with its user-friendly interface enabling them to buy what they want, in the quantity they want and when they want it; with access available 24/7 and express delivery too. The site will optimise the customer experience by delivering discounts and recommendations too- talk about proof of value.
  • The UK’s first ‘reverse auction’ marketplace for car insurance is creating North East jobs with a full launch in the new year. Durham based Honcho is on a courageously creative mission to revolutionise the way young drivers access fair, affordable car insurance. It will achieve this through the reverse auction model, which is the opposite of a standard auction- reversing the role of the bidder by having sellers offer increasingly lower prices to entice the buyer. The firm’s ‘purple box’, a piece of internal technology will demonstrate proof of value to customers by allowing partners to compete in real time for their custom.
  • A Liverpool business owner has launched a networking group for local business owners in the Garston area. Dr Claire Robinson, who heads one of the area’s longest standing establishments, Garston Dental Practice as well as The Dental Café, has created the group in a bid to improve human connections bringing business owners together in the area. Dr Claire Robinson explained that the group will ‘…not only provide ample opportunity for networking but also allow the business community to discuss key issues, inspire and support one another in their individual ventures…’
  • University of Manchester spin-out Fotenix is eyeing growth after launching this year. The company offers a new online crop analysis tool that aims to help improve yield quality and shelf life significantly. The technology looks at the ripeness of fruits on plants so that producers and agronomists can identify plant characteristics earlier in the season and take appropriate and more informed action sooner.

Another top month for the North, these stories were only a few of our favourites!

 

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