Outside of the Bubble: July edition

by ethan.wainwright@finncomms.com

2nd August, 2019

As an agency we’re proud to shout about those pushing the boundaries to demonstrate courageous creativity, improve human connections and understand proof of value outside of the bubble.

So, here’s a round-up of some highlights from July.

Leeds 

July saw Leeds based consultancy, The Marketing Optimist, demonstrate proof of value in the run up to Yorkshire Day by showcasing the city as the place-to-be for running a business.

The unique campaign showed live-recordings of some of Leeds’ most iconic business-people, as they shared their views on why doing business in the city and Yorkshire is paramount to their success.

Using their 20 years of marketing expertise, The Marketing Optimist also used the campaign to highlight the power of social media and how using trending hashtags such as #YorkshireDay can strengthen a businesses’ marketing strategy.

Richard Michie, CEO of The Marketing Optimist said the brand wanted to “…focus our efforts towards raising the profile of fellow Yorkshire businesses…”

Liverpool 

Liverpool digital agency, Connect, has launched a ground-breaking new website for the Environmental Research Institute at North Highland College UHI, part of the University of Highlands and Islands, to highlight the impact of marine plastics.

The Birds and Debris website encourages people around the world to report information on seabird entanglement and nest incorporation of debris.

Visitors to the site are welcomed by a large interactive map, which details the number of reports submitted and affirms marine pollution as a recognised global issue.

The website will collect user-generated data and use the information to identify hot spots of marine littering around the world.

When a member of the public finds an instance they want to report, they are encouraged to upload information, including images to the website. The site is supported by a database to collate information, with the data extracted regularly for analysis and academic research.

The long-term aim of the project is to develop relationships with SMEs, offering solutions in the recycling of commercial fishing gear to reduce the amount of discarded plastic entering the sea, so it’s a great example of improving human connections by using technology to connect more people to the cause.

Manchester 

Manchester-based content specialist, Trunk, has partnered with Greene King to collaborate on the pub company’s Great British Summer of Sport campaign.

Greene King wanted to engage with customers through its Season Ticket loyalty app in order to drive footfall to pubs during key sporting events in the summer.

In response, Trunk developed five mini games which prove the value of loyalty to the brand. Customers can play them in the app to win a variety of different prizes including a holiday worth £5,000, tickets to major sporting events as well as free drinks and gig tickets.

Each game was made in association with a different drinks brand including Budweiser, Pimms, Coors Light and more. The campaign has already seen strong customer engagement and Greene King believe this will continue through the summer.

Newcastle 

Northumbrian Water has teamed up with Gateshead College to pioneer a courageously creative virtual reality training tool that will improve key areas of the business.

Games students have made a splash at one of the North East’s biggest employers with a new virtual experience that’s allowed them to put a toe in the water to try different ways to train their people.

The technology, which is often used to create games and simulator experiences has been employed to develop a virtual environment based on the water company’s control room which will be used as a fun way of giving insight to other areas of the business about identifying and rectifying issues.

The virtual reality tool is not only courageously creative in its use but will also prove value by streamlining the training process and improving human connections through its role in outreach activities for schools and colleges.

All in all, another month full of fantastic examples of courageous creativity, human connections and proof of value outside of the bubble!

 

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