The Drum has announced the top 10 most popular six-second adverts on YouTube this year… and our work with Oreo ice cream is in included in it.
The ads were ranked by an algorithm that factors in total views and engagements, before being scrutinised by a user creative ratings survey run by Ipsos. The survey asked a series of questions relating to likeability, memorability, emotion and brand linkage.
Finn developed the creative concept and the animation. the7stars handled the media buying.
You can view the ad below.