Finn meets two of Yorkshire’s finest!

by Daria Wilcocks

27th September, 2019

Last week, we were thrilled to work with Yorkshire teaching legend, Matthew Burton, who many people know from the Channel 4 programme Educating Yorkshire.


Now headteacher at Thornhill Community Academy, Matthew joined Peter Cansell – NAPE’s National Executive Information Officer – at a radio day to get people talking about school hygiene in support of our client Essity’s School Hygiene Essentials Initiative.


Launched last year, the Initiative is an integrated campaign with striking research at its core. We prepared Matthew and Peter to speak to 20 stations across the country and raise awareness of the latest research, which focuses on children going into school when they’re unwell. Watch more in the video below.



Taking part in a range of discussions for news bulletins, breakfast call-ins and longer-form interviews, Matthew and Peter looked at the issue from the perspective of teachers and parents, and emphasised a key finding of the research – how conversation is key between parents and schools to build trusted relationships and minimise the spread of contagious bugs.


Find out more about the School Hygiene Essentials Initiative here.


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