Yushoi launches biggest ever brand campaign – ‘The Perfect Balance’
Activity includes PR, Influencer Marketing, Digital Out-Of-Home, News Brand Partnership, Sampling and Mobile Messaging.
Yushoi, the range of baked pea snacks owned by Calbee UK, today announces it is launching its biggest brand campaign. The multi-platform campaign, named ‘The Perfect Balance’, has been created and managed by Finn PR to drive trial and awareness for Yushoi in London and across the UK.
‘The Perfect Balance’ campaign comprises an extensive consumer and trade PR-led campaign, a refreshed digital presence for Yushoi including new website, an influencer programme, social media content creation and advertising, in addition to a news brand partnership with Metro, including display advertising and sampling in ten London underground stations. Yushoi will also appear on print and digital out-of-home advertising, with creative displayed on multiple 48 sheets and digital 6 sheets across the London underground, as well as taxi wraps.
The campaign also involves Weve, a leading provider of mobile marketing and commerce services in the UK, for targeted mobile messaging activity. We Are Boutique, has worked with Finn PR, as the campaign’s media planning and buying partner, while Finn PR has led the development of Yushoi’s new site and is delivering the integrated PR activity across trade and consumer audiences. Finn PR’s in-house creative studio has led design of creative assets for the out-of-home advertising.
Sarah Brown, Senior Brand Manager at Calbee UK Ltd, said: “We are very excited about our biggest ever brand campaign and its creative platform, “The Perfect Balance’ led by Finn. This is a very important period for Yushoi as we make the most of the opportunity to grow our customer base.”
Greg Felgate, Partner and Director, Consumer, Finn, said: “We’re delighted Yushoi has chosen us to help them achieve its growth strategy.
“At Finn we believe that PR is emerging as the lead discipline because of its power to sell through influence and recommendation. Our approach is an idea with that power at its core and with the possibility to extend it into other relevant marketing channels. The Perfect Balance campaign will be a great example of this new approach to PR in action.”