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What to expect from 2018: Finn’s pick of the top trends

As we come to the end of the second working week of the year, it feels like a good time to take a look at what we can expect over the coming months…

Whilst 2017 taught us to expect the unexpected, one thing we can always rely on is that some trends will come and go, but others will end up breaking the internet and sticking around until we can’t bear to hear another mention. Hygge, I’m looking at you…

2017 was most definitely the year of the inflatable pool floats, from unicorns to a pizza slice, and when almost everything was ‘alcoholified’ (gin and tonic ice lollies? Prosecco flavoured crisps?) But what does 2018 have in store?

Here is Finn’s pick of the top reported trends for the year ahead:

1. The Mirror has reported that hygge is out and friluftsliv is the new Scandinavian trend, which encourages people to embrace the outdoors, and Booking.com reports an increase in hiking and walking trips as we seek to get closer to nature.

2. From Japan, wabi-sabi is a notion based around enjoying the imperfections in life, striving for appreciation of the little things. A good one to bear in mind when the perfection of Instagram becomes a bit much.

3. Similarly, Pinterest, undoubtedly the home of trends, has stated that living in ‘the here and now’ will be a big trend, for those looking to be more present in everyday life.

4. The Pantone colour of the year is Ultra Violet, and upgrade on millennium pink; Dulux is Heart Wood; and Pinterest has named Sage as the new neutral, a colour we can expect to see all over interiors this year.

5. Moving on from alcohol everything in 2017, it looks like this year will be the year of booze free drinks, with both BBC Good Food and Pinterest citing a reduction in drinking as a trend to watch for the year ahead.

6. Now we’ve been a bit biased towards peas in the past thanks to our client Yushoi, but it seems now the world is agreeing, with different types of protein such as pea and lentil set to be a big trend across the next year according to Pinterest, Waitrose and BBC Good Food. In fact, across the board, the rise of veganism is expected to take the world by storm in 2018. Hap-pea days!

Further reading:

  • https://blog.pinterest.com/en/pinterest-100-top-trends-try-2018
  • https://www.bbcgoodfood.com/howto/guide/10-food-trends-2018
  • http://www.waitrose.com/home/about_waitrose/the-waitrose-fooddrinkreport.html
  • https://hypebeast.com/2017/12/pantone-2018-color-of-the-year-ultra-violet-purple
  • http://www.mirror.co.uk/lifestyle/health/blue-food-live-streamed-workouts-11780929

Awards

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