PR is dead. Long Live PR.
At Finn, we know the most powerful way to sell is through influence and recommendation. In an increasingly digital world, PR, with its power to shape, protect and manage reputation, will become the most powerful marketing discipline.
However, we also know that for PR to take its rightful place at the heart of brand marketing, a different approach to the PR model is required. We’re on a mission to Reinvent our Industry.
So, we have built a business based on loop teams where we integrate the insight, strategy and creativity of an ad agency, the commercial rigour of a media agency and the technical capabilities of a digital agency.
All with a single-minded aim to deliver commercial impact in the most powerful way possible.
What does that look like?
We helped Yorkshire Tea to build market share, by creating an on-pack partnership with The Gruffalo which took the brand from number 3 to number 2 in the market.
We helped ghd to succeed in one of the most competitive retail periods in the ecommerce calendar. Our email marketing campaign for ghd generated over £500,000 of product sales over Black Friday.
We created Dogglebox, a canine homage to Gogglebox, for Wagg pet food which increased consumer awareness by 15% over a three month period.
Securing dominant share-of-voice in a national debate is a tough ask. We delivered it for University of Hull, through #HiddenInPlainSight, a campaign to promote its Modern Slavery studies.
If you would like to know more about Finn, whether that is to join our team and help us on our mission to Reinvent PR or are interested in a conversation about how we might be able to help your business, please get in touch.