MARY QUEEN OF CAKES
Earlier this month, Finn worked with the Queen of Cakes herself to launch Mary Berry’s first range of supermarket cakes, on behalf of our client Finsbury Food Group.
To launch the range, Finn hosted a media event in the beautiful Kensington Roof Gardens in London, where journalists and bloggers were treated to an exclusive afternoon tea with Mary Berry. Guests were greeted with champagne & cocktails, before sitting down to a bespoke afternoon tea featuring cakes from the new range – including Mary Berry’s signature lemon drizzle cake, a divine chocolate cake, banana fudge loaf and carrot cake*.
Media attending included The Telegraph, Press Association, Metro, Daily Mail, Daily Express, Woman & Home, Good Housekeeping & The Sun. All publications covered the launch post-event with a combined OTS of over 500 million.
*Not a soggy bottom in sight.