Looking For A Fresh, Creative Approach to PR?
The press office function is PR’s engine room, but it must not sit in that silo, particularly at such a dynamic time for the media sector. Our clients – whether fast-growth Webby award winners or global businesses celebrating a decade or more in business by opening up new service areas – are looking for more to truly stand-out in a highly competitive, commercial environment. We thought it would be good to step back and show how PR can be so much more for your business and how we are doing this for our clients here at Finn Media.
Arranging ‘Lunch and Learn’ sessions for Webby award-winner The Pool’s commercial team with partner agencies in London and Leeds to create new pitch opportunities. Why? To create tangible new revenue opportunities for The Pool.
Producing our own ad campaign to showcase how an SME can use 8 Outdoor’s digital billboards to build fame during the Leeds Digital Festival.
Why? To build awareness that SMEs can access digital out-of-home and provide a case study for regional businesses.
Providing guidance on how research completed as part of everyday work can be turned into thought leadership that provides true differentiation for Grace Blue as it builds out its global marketing practice.
Why? To build reputation in an important business sector and drive in new leads from brands.
Developing a fresh new set of messaging to reflect the rapid growth of SIS Digital, a British business success story and celebrating the launch of its new technical HQ through regional business media
Why? To establish its position as a leader in a Digital Screen revolution coming to the UK.
Planning and delivering Bio-Oil’s biggest ever media partnership with Hearst UK, a combination of print and digital activity across the Cosmopolitan and Good Housekeeping brands which includes the first use of Hearst’s digital ad unit to drive trial and sampling.
Why? To drive new consumers in for Bio-Oil by proving the power of print+digital as part of an integrated digital marketing campaign.
So, what is the role of PR now then across the media and marketing landscape? The same as it always was, but at the same time, so much, much more. PR as a discipline has to be at the heart of the business with the permission to move fast, and delivered by a team of specialists that can sit inside your business, operate as an integral part of your team and deliver commercial results fast.
If you’d like to know more about how we work with clients or if you’re now thinking about your business’ approach to PR, please get in touch with me at firstname.lastname@example.org
Thanks for reading!