Finn appointed by women’s media brand and Webby award-winner, The Pool
Finn has been appointed by The Pool – www.the-pool.com – the Webby award-winning media brand for smart, busy women. Finn will deliver a communications campaign that builds The Pool’s commercial profile with advertisers and agency partners, following the media brand’s second anniversary as a champion of women’s voices in the mobile age.
The campaign will focus on showcasing The Pool’s offering to brands and agencies as a dynamic, digital media brand with extensive consultancy capabilities, highlighting the many exciting and innovative commercial partnerships open to advertisers.
Jo Morrell, CCO, The Pool said: “The Pool is all about communicating meaningfully to a valuable audience. Commercially we do this through multimedia packages of content where brands can tell their story in a safe environment. We provide a truly unique digital platform for women, combining the very best of broadcast expertise, quality content, influential contributors, user experience, and mobile technology. Our appointment of Finn, with its expertise in the media and marketing landscape, will help advertisers discover why The Pool, with its highly engaged fan club of an audience is such a fantastic opportunity to communicate with real impact to women.”
Matt Bourn, Partner and Director, Finn, said: “The Pool is a wonderfully innovative media brand offering a powerful portfolio of brand partnership packages to advertisers. We are excited to be working with a business redefining the expectations of what media can be in the mobile age.”
Finn has launched a dedicated media practice set up by the former MD of Braben to provide media, marketing and ad tech businesses with a fresh, creative and disruptive approach to their communications activity, after opening its London office in summer 2016. This latest appointment follows a string of new business wins for Finn including 8 Outdoor, Bio-oil, Grace Blue, Monster Brands and Fox’s biscuits. At the same time, Finn has boosted its capabilities to offer native content and ad tech partnerships across its client portfolio by bringing brands closer to the UK media community.