Smol

SMOL

BE MORE SMOL

Strategy I Campaign Concepts I Creative Toolkit


  • CHALLENGE

    The UK generates 2.3m tons of plastic packaging waste each year. Only 35% of this is recycled. The rest ends up in landfill. Get people talking about how the big brands can do more.

  • SOLUTION

    Our competitors focus on future initiatives, and the journey they’re on. Show that we have made the solution. Right now. Today.



  • RESULTS

    A whopping 800 tonnes of plastic saved so far.

A blue sign that says something isn 't happening it 's happened
A green background with white text that says laundry care brands do n't sit there comfortably
Three bottles of laundry detergent including peril and be more smol

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A collage of posters that say we pledge to be plastic free by yesterday
CREATIVE & MEDIA

MEET THE PEOPLE THAT MADE IT

MEET THE MAKERS
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