Strategy I Campaign Concepts I Creative Toolkit I Production
CHALLENGE
Maximise Black Friday sales amidst a bustling and fiercely competitive market.
SOLUTION
'Discover Me!' a campaign that highlighted the interesting and inspiring things children could become, from becoming the next best-selling author to the next tech tycoon.
RESULTS
Doubled Black friday sales YOY despite lowercampaign budgets,reducing average CPA by 73%
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