Strategy I Campaign Concepts I Creative Toolkit I Creative Production
CHALLENGE
Introduce Mrs Crimble’s to a wider demographic; elevate Mrs Crimble’s messaging to being proudly and deliciously free-from; increase Mrs Crimble’s brand trajectory. All the while maintaining her unique brand TOV.
SOLUTION
TikTok was unused by Mrs Crimble’s at this time—no followers, no presence. We knew this social platform, with its huge untapped potential for snagging the younger audience’s attention, was the best option.
RESULTS
5 million video views
2,246,694 Reach
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
