Strategy I Campaign Concepts I Creative Toolkit I Production
CHALLENGE
Higgidy aimed to successfully launch its summer sharing proposition, requiring a captivating and relatable marketing strategy.
SOLUTION
Crafted a campaign that celebrated imperfect moments, creating a sense of authenticity and inclusivity around summer gatherings.
RESULTS
Successfully launched new product development, accompanied by an impressive 4.5+ Brand pplift, reflecting the positive reception of Higgidy's summer sharing proposition.
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