Strategy I Campaign Concepts I Creative Toolkit I Creative Production
CHALLENGE
Boost Drinks aimed to reposition its brand and expand its market share in the competitive energy drinks category, requiring a impactful and authentic approach.
SOLUTION
Developed a relatable campaign featuring real-life hustlers, that resonated with the target audience and established a strong brand.
RESULTS
Achieved substantial growth, elevating Boost drinks to a significant 30m brand within the competitive energy drinks market.
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