Jason's

Jason's Sourdough

BREADUCATIOn

Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying


  • CHALLENGE

    Leverage its current success and align its positioning to emphasise its status as a healthier choice, all while educating the nation on all things sourdough.

  • SOLUTION

    'Breaducation' a compelling 10-part series delving into all aspects of health, taste, and the art of making sourdough, effectively educating and engaging consumers.

  • RESULTS

    Reached over 1.85 million, accompanied by a remarkable 107k visits to website. 

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CREATIVE & MEDIA

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